Return on Investment (ROI) is a primary business driver. With the rise of patient centricity, it's time for a shift to IOR, or Impact of Relationships. How can IOR be measured? What impact can it have?

Download this white paper from Health Perspectives Group to learn:

•  Survey results from 900 consumers with their impressions of the biopharmaceutical industry
• Key elements and benefits of strong patient relationships
• Ways biopharma and healthcare companies can connect with patients