From ROI to IOR: Measuring the Impact of Relationships with Patients

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Return on Investment (ROI) is a primary business driver. With the rise of patient centricity, it's time for a shift to IOR, or Impact of Relationships. How can IOR be measured? What impact can it have?

Download this white paper from Health Perspectives Group to learn:

  •  Survey results from 900 consumers with their impressions of the biopharmaceutical industry
  • Key elements and benefits of strong patient relationships
  • Ways biopharma and healthcare companies can connect with patients