Whitepaper: The impact of artificial intelligence on outcomes based contracting (OBC)

Implementation of OBC is increasing, especially with models where outcomes are clearly defined, objective, and easy to measure. However, payers and manufacturers face multiple challenges such as the inability to align on model design and outcomes measurement, limiting the pace of adoption of OBCs. Though still in its infancy, AI has the potential to fill this gap and support the increased use of OBCs in the future.

This whitepaper will explore this topic to better understand the following trends:

• Types of OBC most frequently used, challenges and trends
• Key stakeholders’ definition of AI and perceptions of current and future utility
• Current use of AI in payer and manufacturer organisations
• Impact of AI on the use of OBC in the future including: willingness to engage in OBC; types of OBC models pursued; potential for success of different OBC models