--- title: "Using Digital Engagement to Solve Pain Points along the Patient Journey: How to Deliver Better Outcomes for Patients and Brands" --- - - - - - - [Send Tips](mailto:tips@medcitynews.com) - [Advertising](http://medcitynews.com/ads/) - [About](http://medcitynews.com/about-us/) [![MedCity News](https://info.medcitynews.com/hubfs/Medcitynews-June2016-Images/logo2.png)](http://medcitynews.com/) - [NEWS](https://medcitynews.com/news/) - [CONTRIBUTORS](https://medcitynews.com/contributors/) - [EVENTS](https://events.medcitynews.com/) - [PODCASTS](https://medcitynews.com/medcity-podcasts/) - [NEWSLETTERS](https://medcitynews.com/subscribe/) - [About Us](http://medcitynews.com/about-us/) - [Advertising](http://medcitynews.com/ads/) - [Contact us](http://medcitynews.com/contact-us/) Search [![ MedCity News](https://info.medcitynews.com/hubfs/Medcitynews-June2016-Images/mobile-logo.png)](http://medcitynews.com/) - [Home](http://medcitynews.com/) - [Biotech](http://medcitynews.com/category/channel/biotech/) - [Diagnostics](http://medcitynews.com/category/channel/diagnostics/) - [Health IT](http://medcitynews.com/category/channel/health-it-channel/) - [Medical Devices](http://medcitynews.com/category/channel/medical-devices-channel/) - [Payers](http://medcitynews.com/category/channel/payers/) - [Pharma](http://medcitynews.com/category/channel/pharma-channel/) - [Policy & Regulation](http://medcitynews.com/category/channel/politics-channel/) - [Providers](http://medcitynews.com/category/channel/hospitals-channel/) - [Population Health](http://medcitynews.com/tag/population-health/) - [Events](http://events.medcitynews.com/) - [About Us](http://medcitynews.com/about-us/) - [Advertising](http://medcitynews.com/ads/) - [Contact us](http://medcitynews.com/contact-us/) - [Send Tips](mailto:tips@medcitynews.com) - [Advertising](http://medcitynews.com/ads/) - [About](http://medcitynews.com/about-us/) - - - - - # **Using Digital Engagement to Solve Pain Points along the Patient Journey: How to Deliver Better Outcomes for Patients and Brands** # ![heart-3689233_1280](https://info.medcitynews.com/hs-fs/hubfs/heart-3689233_1280.jpg?width=300&name=heart-3689233_1280.jpg) **On Demand:** There are numerous challenges that a patient commonly faces along the patient journey, starting with the provider’s decision to treat and the course of therapy prescribed for the patient. During this webinar, examine how digital engagement can solve challenges for both patients and the brand, from reducing prescription abandonment before the initiation of therapy even begins to increasing adherence and persistency – all the while improving the patient experience. Plus, learn the benefits digital engagement can provide for brand teams and other key roles within your company. Key topics to be covered: - Improve the patient experience from the moment the prescription is written - Address multiple barriers to medication adherence and improve fill rates and persistency - Provide unique data and insights for brand marketers and clinical researchers - Learn how to complement and enhance your brand's communication strategy **Moderator**: Stephanie Baum, Director of Special Projects at MedCity News **Presenter:** Yadin Shemmer, SVP, Mango Health, a TrialCard Company   ****\*\*\***** *Yadin has served in several senior operating roles in the digital health industry. He was Chief Executive Officer of Mango Health, which was acquired by TrialCard in 2019. Prior to Mango Health, Yadin was President of the consumer business at Everyday Health (NYSE: EVDY), a provider of digital health and wellness solutions. Previously, he co-founded Better2Know, a digital diagnostic services platform in the U.K.  Yadin began his career at Broadview International, a boutique investment bank serving the information technology industry. He holds an M.B.A from London Business School and a B.A from the University of Pennsylvania* ***By filling out this form you are opting in to receive communications from MedCity News and its partners.  *** --- [*![mango_health_banner](https://info.medcitynews.com/hs-fs/hubfs/mango_health_banner.jpg?width=406&name=mango_health_banner.jpg)*](https://trialcard.com)   ### View Now © 2025 Breaking Media, Inc. All rights reserved. Registration or use of this site constitutes acceptance of our [Terms of Service](http://medcitynews.com/medcitizen-terms-of-service) and [Privacy Policy](http://medcitynews.com/privacy-policy).