A new eBook published by MedCity News for PurpleLab highlights how real world data (RWD) and social drivers of health (SDOH) can lead to more inclusive clinical trials and drugs that improve the quality of life for larger, diverse patient populations, and help drive greater market uptake and revenue.

It highlights the patient experience, visualizing the continuum of care, breaking socio-economic barriers, social drivers of health data sources, biomarker testing innovation and legislation, and driving patient-centric innovation.